In this episode, we dive into the beautiful truth that there’s no one “right” way to run a doula business—and that’s both the magic and the overwhelm. Reflecting on the many conversations I had with doulas throughout 2024, I was reminded just how uniquely we each show up in our work. That diversity isn’t just okay—it’s essential. It’s what makes this profession vibrant, validating, and sustainable when we give ourselves permission to build a business that actually fits us. We also touch on burnout (again), because while I thought I’d covered it endlessly, turns out I haven’t—and it’s too important not to keep bringing up.