Copywriting for the Doula Business Owner with My Favorite Copywriter Mel!
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Transcript
Welcome to Dula Tips and Tits, the podcast where we cut through the noise and get real about what it takes to build a sustainable doula business. I'm Kaylee Harrod. I've been a doula informally for 14 years and full time for seven. Around here, we don't sugarcoat stuff. We talk autonomy, owning your worth, creating a business that works for you. No fluff, no burnout, just the honest truth on how to be your own best boss.
Let's get into today's episode. Hello and welcome back to Dula Tips and Tits. Today, we have a very special guest who is not a doula, but she's just as magic as doulas are. Her name is Melanie. She is based in Canada and is my copywriter and dear friend who has made my newsletters magic for the last what year? Probably had a whole year or year and a half.
We go away. It has been. Time flies when you're having fun, and it is fun.
So, Melanie, I would love for you to tell the listeners a little bit about yourself and what you do and how you kind of got into this work of working for yourself.
So I'm a copywriter and a content strategist. What that means is I write the words online that make you all sound magical, as Kaylee says. So whether that's your website copy, if you have a blog, your email newsletters, the things, the words online that really connect you to your audience.
How I got into this was actually accidentally, after my son was born, I didn't wanna go back to a nine to five and I was like, oh no, what am I good at? And I've always been a writer. That's been, I'm always the person that everybody was calling to be, you know, Mel, I'm writing this email, you know, Mel, I'm doing this thing. So I started looking into that and I fell in love with it and it just kind of went from there.
I love that in part because so many doulas that we have on the podcast are like, it all started when my kid was born.
And I don't want to do that anymore.
And Mel is one of us just not attending births. So part of why Mel and I chatted at some point about having her on the podcast, in part because the business side of being a doula sometimes really sucks and sometimes we really suck at it. And so it is easier to have people on your team and in your corner who are good at those skills that don't actually need to be a part of something that you're good at, right? For me as a business owner, I talk frequently about how throughout the years of business, I've sort of been forced to do things that I don't do well, and that I don't love to do in part because I didn't have the finances to outsource things, you know. And I think something sometimes in business that's okay, and it's even necessary. And I think of it almost as like the early years with a baby where you're just like surviving, you know, like this is not sustainable long-term, but it's not a long-term plan, you know, that's kind of nice.
But what I think really drew me to Mel in the first place is one, the result of me not being good at writing newsletters and communicating with all of you lovely doulas is that I just never did it, which is not sustainable for my business. And it's not helping you if I'm not ever sending you the ideas that I have to send you. The other thing is that I realized Mel and I met through like a business community, and I realized how many people I knew in that community that I got newsletters from that Mel was writing. And I was like, oh, you sound like all these different people, like it's not obvious that all of these people are getting newsletters written by you, which means I can trust you to really like take my words and my tone and all of that and make it something that will work well for the audience. So how that looks for us, I just want to, we're going to dive into copy, but I want to give you a little snippet of what it looks like for me to work with Mel. So Mel and I do brainstorming and what it feels like to me is I get on Zoom and she records me and I tell her all of the rambly ideas that I have, and she sorts them into magical categories that equal newsletters.
very easy because you have so much awesome things to share. And I'm just I'm holding a mirror up to how awesome you are. So you really do.
I paid her before we got on today to gas me up as often. Like, while you're on my podcast, remember to say I'm amazing.
No, but it's true of everybody. We sometimes get into our heads and think like, oh, I'm so boring. I have nothing to say or blah, blah, blah.
We're on the outside looking in, you know, I'm a little more objective. I can be a little more arms-like and I'm just sitting there like, wow, that's amazing. Like tell me more about this. And I'm totally enthralled in what you're saying, but it's hard to see it on the other side. So everybody out there, you're not boring.
Oh, well, and also I think as a business owner, it's easy. It's really lovely for me to get to say like, Hey, this thing I'm super passionate about. And you're like, we can write about that. We can write about this like this, write about it like that, right? Like there's been so many times where we've had that conversation and I've been like, this is where I am, or this is what I'm feeling, or this is what's going on.
And I'm not sure like, what do I do there? And you're just like, well, yeah, we can do this, this, and this. And I'm like, see, you're like the result of that without you would have been like, nothing is happening. Because, because that, like those places are also like really overwhelming and lots of decision fatigue is there, you know, but the other side of that is I think you being able to say like, when I'm saying something like, you know, I really want people to know about this, but I don't know if that really makes sense to send out in the newsletter, you being a sounding board for that and being like, well, what we could do is this thing, or how about we send like a survey to people and see who's local to you, you know, so that not everyone's getting that stuff, but the people who are local do get that. And so those kinds of things are also like what I'm talking about when I talk in other episodes about having people that have an outside perspective. That is so vital in business because otherwise there are so many pieces that we have to keep going on our own that are just, we only know what we know. Yes. Yes. So, so that's just, you know, Mel's amazing. I paid her to say that. We're trading compliments. But I think the reason that I really wanted listeners to hear from you is of course that you are awesome at helping people hone in on those things. And so I want to give you some space to talk about like, what does it look like for people to sort of develop that for themselves.
Yeah, and we talked about this before you and I about how so much in writing is actually not about the writing. That's not your first step. There's so much beforehand on getting clear about your brand voice, about who you are as that brand, who your audience is, what matters to them, what your messaging is going to look like. And having that be clear, because then when you sit down to write, it's just going to flow out in a magical way, because it's all nice and organized in your mind.
Right. I like to use the example of why, like why having a clear voice matters and what happens when it's not there, because the people that you work with are going to meet you at some point and they're going to hear you speak. And if your written voice and your personal voice are aren't in alignment, you're starting right there with distrust. Yeah, something is off and you feel it. Right. So I like to use the example, which probably dates me to the early 2000s when Madonna got a British accent for a couple of years. Oh, I don't know if you're right. And everybody was like, why is Madonna British now? That's so weird. And that became a conversation. And I think she was launching something. Yeah, I think she had a new there was something, but that's not what the conversation about was about. It was about why does Madonna have a British accent? Yeah. Right. So you don't want that version of it in your messaging. You know, you want, especially in what doulas do, especially because it's someone's. It's someone's pregnancy. It's someone's family. It's, you know, it's such a vulnerable, emotional. Charged time. Yeah. Yeah. That building building trust is so much of of what you need to do.
Yeah. Well, and I think, I mean, I think that when we think about marketing in doula businesses, right? Like, and I talk about this in other episodes that like, it's just as important to push people away as it is to draw people in, right? And that is especially true in birth work and postpartum work, because you are in these people's spaces in such an intimate way that if you are not their person, that is not good for any of you, right?
And so when you're not clear on who you serve and what your message is about, that's what you're also doing is you're just pulling in anything. And that is actually not serving you, even if it feels like you just lack volume of clients, ultimately, that's not the way that you want to get them. Because there is going to be that disconnect, you know, where they're like, wait, you don't even sound like the person that I thought you were, you know, like, who are you? Are you Kaylee? Because you don't sound like.
No, and it's, you know, sometimes you hear people say like, have your ideal client avatar. And the problem is that people too often will focus on demographics, right?
So like, pregnant people is not an ideal client, that's way too broad. You know what I mean? But even saying pregnant women of a certain age, or it's not about that, especially with what you do, it's going to come down to what are their challenges? What are their values? What are they looking for in a doula? What are the things that you have as a superpower that they're going to appreciate? Because that's going to be, that's going to be a successful relationship. It's not, it's not something you can fill out on a census form. It goes deeper than that. And you have to think deeper than that to get that sorted out.
Yeah, well, and part of what my workshop on consultations goes into is messaging, right? Like I don't call it that in that workshop, but that's what that is. Like you're figuring out what your messaging is around why you do this work and how you do this work so that you can show up really authentically and so that people are choosing you based on who you actually are, right?
Like I always kind of joke that when I teach a childbirth class and someone spends eight hours with me in one week, if they decide to hire me at the end, they're like fully aware of what they're getting, right? Like I'm like, you like my weird jokes, right? Like all of that, like you have seen how I operate and if I resonate with you, I really resonate with you. And on the other side, like there are people I'm sure, I mean, I don't talk to them because they don't talk to me after class, but I'm sure that they're like for sure not, right? Like Kaylee is a little- You weirded them out, that's why. That's just gone. And so, I mean, part of it is I'm like, I have never had someone hire me who took my class who was not a good fit because they're the people that are laughing at my dorky jokes, right? Like they are the people that are engaging with me as I go. And then I'm like, ooh, I would like to work with you too because we like clearly are on the same weird wavelength, you know?
This is gonna be awesome! That's how we got along!
And I mean, that is part of that is like being authentic as yourself. But also part of that is learning to talk about your business and your services in a way that is true to who you are and how you do them.
So the expectations are clear, but also so that people who want you are like, Oh yeah, like I'm listening to this and reading this and like, Oh, Kaylee's awesome. I want to work with her, you know.
And that's why it's okay to write your own stuff. You know, like you were saying before, if you don't have the budget for you, if you don't, you know, if you want to do it yourself, it's actually, there's a lot of good that comes from that process where you learn about yourself and about your voice and about your business.
And that's why journaling works in so many areas of life. You know, using that muscle isn't just going to be like, okay, I have a cool email newsletter. It's going to ripple into how you're showing up in your consultations, how you're showing up in your business from this process.
And, and I do think if you are a person right now listening to this, who's like, okay, my website currently says I work with pregnant people. That is right. I want to just encourage you that when I first wrote my childbirth class, which was in 2020 into 2021, I my sales page was like, this is a virtual childbirth class. Right. And surprise, surprise, it did not sell that well. It was super generic. But it was just that my messaging really sucked. Right. And that's okay. Like, so, so I say that to say you're not alone in this.
But also that, like, if you do want things to sell and grow, you need to get better at it. Like, this is an important piece. And so it's not something you can just be like, oh, my business is a little bigger. I'll have a copywriter. No, you actually like need to work on this now. Because it is an important piece that needs to grow with you as your business grows. Absolutely. So Mel, what would be some of your like, if a doula said to you, I know nothing about my brand voice, where would you start?
I would start by explaining what a brand voice is because us marketing people are terrible about using buzzwords and not explaining them. Your brand voice is actually going to have different parts of it, just like you are multifaceted. We talk about how you have a voice and you have tones. Your voice is your overarching core personality.
The way I would describe you is approachable. You are a very approachable person, and that's going to manifest itself in different ways. Being funny, because you have a wonderful sense of humor, is a form of being approachable. It draws people to you. Being empathetic is a form of being approachable. Those are your tones, and those are going to change depending on the medium, depending on the topic, that sort of thing. You don't want to think that, okay, I'm funny, I have to always be funny, because that's not true to life. Some people are always on, but they're obnoxious. Just know that having a brand voice is taking all these different parts of your personality and showing them in different places.
Also, just being yourself. Your mom was right. Being yourself. Going through that, and I do this with people that I work with, is having a brand voice guide that splits that up. Then you have it written down, and it's something you can go back to and talk about with different examples. This is how we never want to sound. We never want to sound, say for your business, pushy. As a doula, we respect our people and their choices, so we never want to sound pushy, because that's going to turn our people off.
We always want to sound this way, and having those examples fleshed out gives you a north star to go back to. If you're writing something, you can be like, hmm, does this match with what I'm trying to do? This is where you can actually use chat GBT to be helpful and not make you sound like a robot, because it's really good at giving feedback. Yes. You can say, this is my brand voice. This is how I would like to sound. This is what I've written. Have I hit the mark? That's a prompt that can really give you a bit of an outside perspective on it, but understanding what a brand voice is and then asking yourself those questions of what it looks like would be a really good place to start.
Yeah. Well, and I think we were joking before we hit record about chat GPT. I know that you have a love hate relationship with it. But I do think like as someone who sucks at this, right, it is really helpful to be for me. I'll sometimes brainstorm like mostly I use it as a brainstorming platform. Right. So I'll be like, I'm doing this class on this thing. And like, you know, I curse a little bit. I like to make jokes. I'm very down to earth and approachable. How could I name this? Like give me five examples of names for this kind of workshop, right? Give me five examples of descriptions of this kind of workshop. Because I very rarely have something that comes from chat GPT that's like, oh, you nailed it. Everything about this is perfect, right? But it is something that I'm like, oh, okay, yes, that got my juices flowing.
And then I can go from there. And so something that is kind of along the lines of what Mel is saying of like, okay, well, I want to sound approachable. Does this sound approachable? You know, like that can be really helpful. Or even saying like, I want this to be like sounding super casual and low key. But it, but I'm like writing it out like, as we previously discussed. And then chat GPT can be like, try it this way. But it's also just like something that's kind of giving you feedback where there's no scenario in which I could go to chat GPT and be like, I don't know. I want to talk about something like this. And it could be like, let me write you this magical newsletter. Mel is the one who can do that, right? Because she can translate what I'm saying, what she knows about my audience, what I'm telling her about the audience shifts and things like that. And then build all of that in where chat GPT only knows as much as I feed it, right? So it's never going to have that nuance.
No, I like to tell people it's a tool, not a solution. Yes. Because you are a human who is selling to humans. There has to, has to, has to, has to be a human touch. Has to be.
One more time for the people in the back.
Sorry, that's my little soapbox.
Yes. Well, I think, I mean, it is something that, I mean, again, going back to like, if you're doing this all by yourself, that's okay in the short run, right? Like if you, I mean, let's say for instance, you're a pretty new doula and you like need to work on your tone and your brand voice on your website, where you want to start showing up on social media, right? I have a couple hundred doulas that I send a newsletter to. That's a very different scenario, right?
Like I have a couple hundred people that I am wanting to chat with a few times a month minimum. That's an ongoing relationship that I'm building with those people, right? And so there's a difference where like my lack of consistency and lack of motivation writing my own newsletter is going to have a huge impact on that couple hundred people who are listening to me and reading my stuff and wanting to hear my podcasts and that thing. So for me, it actually is like a steal to have Mel on my team doing that for me. And it's also the only way it's going to happen, right? But if you don't currently have a couple hundred people on your newsletter list, you don't need to worry about a newsletter right now. You need to get better about just who it is that you're speaking to and how you speak to them. Absolutely.
Absolutely. And it's, we, we sometimes feel like we have to do all the things at once. And you don't and it's okay. And the timeline isn't this month. You know what I mean?
Like you're doing business for a very long time. So let's let things happen. Also, in the beginning, you're going to find, you're going to find that you'll keep getting more honed in and more honed in as you learn. Like maybe you thought I can work with somebody who has this quality. And then you do it and you're like, never again. I have learned now that this is this is a real flag that I don't want. So now I want to communicate that, you know what I mean? So it's, I mean, I hate to say it like this, because it sounds obnoxious. But like, our websites are living, breathing, changing things. Yeah. So it will change. And that's okay, too.
Yeah, a hundred percent. Well, and that's true of all of this work, right? Like in doula work, it's especially unique in that we are literally always learning things, right? And so we're also always kind of honing in on how to manage scenarios, what it looks like to work with different clients.
And I'm always talking about this on the podcast that like, I have like an asshole clause. Why? Because there was a client who was an asshole, right? Like it's not, that's not what my clause is called, but that is actually right. But the only reason I have that in my contract is because of the client who it is a result of, right? Now what I would love is for you to have that clause in your contract because of my client, not because of your own client, right? So part of this work is something that we have to kind of hone in on in ourselves and be like, oh, now that I said it like that, I'm not sure that that is what I mean, or I'm not sure that is what I want to say. And another part of it is something that we can be like, Oh, Mel talked about consistency. So then I need to make sure that once I do figure out my tone, I'm using that every time. And that's something that you can learn without messing it up a bunch of times first, right? Like you can kind of start from that place.
And it's, it's paying attention to, to what you're already talking about. Like you don't have to build from nothing because you are having all these conversations with people. You are already putting content out into the world. Yeah, all the time. Just write it down. Right? Even when you're having your consultations, like when I'm having my discovery calls with people, I have a running Google Doc of stuff that would make good content. Because it's like, if Kaylee's asking me about this, I mean, Kaylee are having this conversation. Yeah, we're probably having this conversation. Like other people are probably wondering about the same thing. So just having somewhere to dump ideas of the brilliance you already have, you don't have to brainstorm it. It's already there.
It's already happening. But thinking about it, not just from a client service point of view, but also from a marketing point of view. And it's just learning to
Yeah, to recognize things. Yeah, yeah.
Well, and one of the things that some of the doulas that have done coaching with me joke about is they'll be like, we love how we are the motivation for your social media content. Because I'll be like, yes, for instance, if this thing is happening, and they're like, that was Kirsten.
And hypothetically, a doula schmiersten.
And it's not bad things, right? But it's things that are like, hey, if this is what you're dealing with, like this is how, and it is that exact thing that you're saying that like, okay, if Kaylee has this question, other people have this question, and answering this question would benefit my like audience as a whole, right?
As a doula, you have so much of that. Like, what do you say to someone if they say, I'm not sure I can do this in the midst of birth. Well, guess what? The people who would benefit from hearing that from you are the people who have not yet given birth and are wondering how you're going to support them if they're feeling like they can't do it. They don't want to learn that in the process as they're in that moment. They want to hear what you've done with other people, you know? And that's something you already kind of naturally do. And you don't need to make that up or practice it or any of that. Like, how do you respond to somebody at a birth when they say, Kaylee, are you sure I can't have this baby? Or like, this baby's never coming, right? Like, what do you say to that? How do you answer that person? Because I guarantee if you've ever supported a client, you have an answer to that, right? And then use that as some of your content because that is also communicating who you are and how you do this work, which is ultimately the whole goal in all of this copy. And it's easy for me to talk about it here, but I do suck at this. I mean, I firmly live in the space that this is not my sweet spot at all, right? And I can talk about Dula work. I can talk about Dula businesses. And when I go to write my website content, it's still like I have a workshop in two weeks.
And I'm like, the workshop is good.
It's gonna be amazing. You should come. You should totally stop by. If you have time, but don't worry if you don't have time.
But that is also the beauty of working with someone else because a lot of us, and I say this because I have trouble writing my own copy because I don't like talking about myself. Nobody likes talking.
Well, some people like talking about themselves, but a lot of people don't like talking about themselves. So of course you're not going to sit down and be like, Kaylee is the best. I can do that, right? I have that objectivity. I don't have that hang up, that mental block of like, ooh, does that sound too braggy? I'm like, no, brag. It's amazing. So that is the other perk, that objectivity is so great because I can brag about your business in a way that you won't feel comfortable doing.
Yeah, yeah, yeah. And I mean, when I chatted at some point with my one of my coaching cohorts about you, one of the doulas was like, wait, someone else writes your newsletters.
And I was like, Oh, I know, she sounds like me, right? And they're like, Yeah, I'm like, yeah, it's because she is intentionally, like, she's writing the things I've asked her to write in my tone of voice. It's just that she doesn't put it off to the point that it never happens. It's not that you feel like I'm like, right?
I feel like I'm like the villain in a Scooby-Doo cartoon where I like take off my mask and it's been the butler the whole time.
Bwahaha, you will laugh in the background. I do think there is like something really lovely and magical to be able to have someone kind of bring together the thoughts that you have that are super scattered about. But one of the things that I really encourage you saying or I really am encouraged by that you regularly say to me is that part of how that's easy is that I do know who my people are. I know what I want to say to them, you know, so like, yes, there are times where I'm like, I'm just jumbled all together and you have to, you know, sort it out and whatever. But I know who's listening, right?
Like, I know who's on my list. I know who is listening to the podcast. And I know what matters to me to communicate to them. And that starting place is what we're talking about. Like that starting place has to happen, whether it's you writing or someone else writing for you.
And the way I think about it is kind of like your brand voice, your messaging is like a room and then all the ideas of furniture, right? When the room, if you don't know how big the room is, if you don't know where the windows are, like if you don't have the room laid out, the furniture, how are you setting that up? It doesn't make any sense, right?
So that's why it is, and I'm not sucking up, but it is so nice to write for you because you have like such, you know, the room, you know, you know the parameters, you know, the walls and then I'm just I'm just setting up furniture.
Yeah. Yeah. And you're like, Ooh, we could put the couch over here. Cause I know there's no space here. Yeah. And I know it's not covering event or whatever. Like, yeah, no, I love that. I mean, I think, I think that it's also really encouraging because it's easy for me to feel like I don't have that, but it's helpful for me to be told also like, no, you are actually really clear on who, who is in your audience.
Because then I can also be like, Oh yeah, I know how to talk to these folks. Right. Like I don't have to be over here in my head about it. I can show up on social media. I can show up, you know, on the podcast and speak to them in a way that is meaningful because I do know my listeners really well, you know, yeah, no, for sure. I love that. So, um, you mentioned your brand voice guide. I would love for you to share a little bit about that and how I think sometimes one thing that I see as a hangup for folks is that when you're a small business owner, you think that having people on your team costs a small fortune, but it does not. And so I would love for you people to hear how they can get your help in figuring out that brand messaging if they're kind of feeling a little stumped about it.
Yeah. So the way that this came about actually was that I noticed the same thing as you, right? That I was having a hard time working with some people because, because they didn't have answers to the questions that I needed to know what to write. So, so I set up this brand voice guide that really is just, it sounds very fancy and painful. It's not, we just have a conversation.
I ask you like a thousand questions, but just kind of sitting there and talking it out and really starting to understand, you know, and I'll start to understand your voice as you're talking because it is going to come out naturally and organically and having that conversation about like, what have you noticed with the people that you're working with? You know, that favorite client that if you could just have them get pregnant every year, that would be great. You know, like you want to do their birth forever. Who is that person? And like, why did you fall in love with her and all that? And having that conversation and then just breaking it down into, okay, what does this look like? What is that tone that's going to show up in different ways? And what is, what is the style? And that's where you get a little bit more nitty gritty, but having that complete package together and being like, and selfishly, your future copywriter will very much appreciate it.
Welcome in advance.
No, because when it's the time that you have to pass off that, it will feel more comfortable because you're not saying like, Oh, I'm so nervous that how is somebody going to sound like me? How are, how am I going to retain that consistency?
Even if I'm not the person doing the writing anymore, I can feel good about it because I've prepared this whole comprehensive guide behind it. So So Thank you.
Yeah, yeah, yeah. So I mean, I will say that I am firmly biased towards Mel because she's magic. But she is magic with or without my bias. So her information is in the show notes to connect with her.
And also, I would say like, honestly, if I if I could kind of have a scale of of discovery calls that feel like crappy to really lovely Mel is the really lovely, where like I had a call with her when I was really not sure if I wanted to have a copywriter, or if I needed a copywriter, or if I could afford a copywriter. And it felt lovely, like it was really good to just talk and there was zero pressure. And she was like, just let me know if you want to do this, we can do it. I'd love to work with you, you know, but like you work out your budget stuff, like you figure out what would work for you. And so when I say like you could have a chat with her and not even a little bit feel pressured to actually have her as your copywriter, that alone will help you get clear on whether or not this is something to start kind of bringing into your business, you know, because she will make you feel amazing. But also, she isn't going to make you feel like crap, if you don't want to do it right now, or you can't do it right now, like absolutely not. And that I think that's a hang up for lots of people doing discovery calls, because they're like, Are you just going to try to be like, Do you want to sign up right now before we get off the call? Because you know, like, well, yeah, Bye!
That's, no, that's part of my life.
Maybe you think of you doing that.
I feel like it would look like a puppy trying to be tough. You know what I mean? It's like, I can't, no. I've never recorded this though, this compliment.
I'm like, blushing, I can't handle it. No, and that's part of why I do what I do. Cause I want things to be accessible and doable and comfortable because that's it. You're trusting me with your voice and that's not nothing, you know?
Yeah, yeah, yeah. No, I love that. Do you have any last tips for folks when they're thinking about copy, if they're feeling overwhelmed about it at the moment?
Ooh, say it straight, then make it great. I like it because it rhymes. Everybody feels like their first draft has to be perfect.
Mm hmm.
It doesn't. It just has to exist. That's all it has to do.
So like, don't say it straight, just say what you're trying to say, and then you can go back and work with it and edit and whatever, but just don't. Yeah. Don't not write something because it's not perfect in your head. Just put something on paper, and then you can go from there. Yeah, I love that.
that make it great. I got it. I was gonna say, do you have like t-shirts? I've got a post-it note. Elle has merch in the comments. Oh, is that what's next? And then she had a storefront. Yes.
your business.
Mel, thank you so much for taking the time to be on this show. Thank you so much. Yeah, you're lovely. And this, I'm hanging out with you all the time, which is great. But I know that the listeners will really get a lot of value from what you're sharing. And so I really appreciate you being willing to share that.
And if you're worried that someone doesn't know how to write like a doula, Mel does, in fact, know how to write like a doula. So you're welcome. I've warmed her up. I've gotten her ready. She can write like one of us. Everybody who's listening, thank you so much for tuning in today. And I will see you in the next episode. Thanks for joining us for this episode of the doula tips and tits podcast. If you learned something today or had an aha moment, we'd love for you to share that on Instagram and tag us at hiradoula so we can celebrate alongside you. If you found this podcast helpful, we would so appreciate you taking a second to leave a rating and a review on your favorite podcast app. That helps other doulas find us as we do this work together. This podcast is intended as educational and entertainment. It is not medical advice or business advice. Please consult your own medical or legal team for your own needs around your health and your business. We'll see you again soon.
Today’s episode is sponsored by The Educated Birth. You can get $95 off the first year of your The Educated Birth Membership right now with my code TITSANDTIPS95 at theeducatedbirth.com/membership
Our guest today is Melanie. She is based in Canada and is my copywriter and dear friend who has made my newsletters magic for the last what year. Copywriting is important for you to get your message out about your work, yourself and your business. Listen to Mel’s genius today and learn something.
Quote from Mel:
“We talked about this before you and I about how so much in writing is actually not about the writing. That's not your first step. There's so much beforehand on getting clear about your brand voice, about who you are as that brand, who your audience is, what matters to them, what your messaging is going to look like. And having that be clear, because then when you sit down to write, it's just going to flow out in a magical way, because it's all nice and organized in your mind.”
Meet Mel:
Hi! I’m Mel, the Chief Word Nerd. I help entrepreneurs grow their online presence with killer content that engages and converts leads. My superpower is a love of learning and supporting others! When not writing or saving the world from bad grammar, you can find me chasing my 4-year old or dorky dancing in my kitchen!
CONNECT with Mel:
https://www.instagram.com/mel.the.word.nerd/
CONNECT with Kaely on TikTok or Instagram
https://www.tiktok.com/@doulacoach
https://www.instagram.com/Harroddoula/
If you like this episode, don't forget to share it to your Instagram stories and tag me @harroddoula
Doula Tips and Tits is produced by Kaely Harrod of Harrod Doula Services
It is sponsored by The Doula Biz Blueprint Self-Paced Class for Doulas Launching Successful and Sustainable Businesses!
Music by Madirfan: Hidden Place on Pixabay
